What to Include on Your Webinar Landing Page
I’ve left out one important part of Unbounce’s aforementioned webinar sign-up success. If you download the guide, you’ll find it described, but not outlining it now may leave you deceived of their full strategy. You see, simply using an Unbounce page for a webinar sign-up isn’t enough. You need to make sure to include on that page what the company’s co-founder Oli Gardner refers to as the five essential elements of a high-converting landing page.
Using Unbounce’s landing page for its now archived Beyond Lead Generation webinar, let’s take a look at each element.